Sir Paul McCartney has been on a promotional blitz surrounding his latest solo album, Egypt Station, which came out in early September. He’s released music videos for “Fuh You” and “Come On To Me” — the latter of which was the focus of a fun social media campaign — and, now, another video for “Who Cares.”
The new clip, which co-stars actress Emma Stone as a skeptical patient visiting “Dr. Lorenz,” a behavioral hypnotist/meteorologist played by Sir Paul, is a short-form video project with some stark visuals and very stylized outfits. McCartney dances around and helps Stone, under heavy and quite colorful makeup, evade the clutches of some sort of evil forces. It’s clever and exceptionally well done:
Those evil forces dressed in black and imperiling Stone in this sequence? Well, they essentially represent bullies.
“My hope is that if there are kids being bullied — and there are … Maybe by listening to this song and watching this video, they might just think it’s not as bad … that it’s the kind of thing you can just stand up to and laugh off and get through,” said Paul McCartney about the video in a statement.
And more about the clip:
To help the song’s positive message to inspire as many people as possible to stand up to bullying and negativity, Paul has joined forces with Creative Visions, a global nonprofit organization that uses the power of media and the arts to ignite positive social change. Creative Visions has partnered not only with Paul and “Who Cares” producers Subtractive Inc., but also with Facebook, Enso, Artemis Rising Foundation and the Blue Chip Foundation to launch #WhoCaresIDo, a campaign inspired by the song and film. #WhoCaresIDo hopes to reach millions, first raising awareness and engagement regarding the issues addressed by the song and film, then providing them with tools to take action through a network of experts and partners, empowering people to treat others with support and kindness.
The #WhoCaresIDo campaign draws upon the power of the song and film, as well as Creative Visions’ efforts over the last 20 years through its global network of creative activists. Creative Visions is currently building a global coalition of nonprofit partners that will create an umbrella of #WhoCaresIDo organizations and resources to bring compassion to homes, communities and workplaces. “Millions of people around the world feel silenced, subjugated–bullied– and believe that no one cares,” says Creative Visions Founder Kathy Eldon. “Our intention with this campaign is to put the power of the song to work and inspire us to show up and care–and let others know that we do care.”
Catch Sir Paul and his band on the Freshen Up tour in 2019 — here’s the latest tour schedule:
May 23 – New Orleans, LA – Smoothie King Arena
May 27 – Raleigh, NC – PNC Arena
May 30 – Greenville, SC – Bon Secours Wellness Arena
June 1 – Lexington, KY – Rupp Arena
June 3 – Fort Wayne, IN – Allen County War Memorial Coliseum
June 6 – Madison, WI – Kohl Center
June 8 – Green Bay WI – Lambeau Field
June 11 – Moline, IL – TaxSlayer Center
June 14 – Arlington TX – Globe Life Park
June 22 – San Diego CA – Petco Park
June 26 – Phoenix, AZ – Talking Stick Resort Arena
July 10 – San Jose, CA – SAP Center
July 13 – Los Angeles CA – Dodger Stadium